As part of the Growth Marketing team, I lead a team of 10 (editorial, events, SEO, video, benchmarks) and manage a pool of 20 freelancers (EN, DE, ES, FR, IT, JP) and video production agencies, driving demand generation and brand initiatives through content experiences for a global B2B SaaS business. I also work closely with regional marketing, partnerships, sales, creative, and product teams to create audience-first content (multi-segment, multi-geo). My day-to-day includes people management, content strategy, performance tracking, and project management activities that have a direct impact on sales, customer engagement, and retention. My responsibilities include short, mid and long-term strategy development, content planning, budget management, audits, localization, and editorial programs in various languages.

Responsible for executing and delivering marketing and brand e-commerce plans for B2C and B2B in Europe. I led a team of 17 designers, copywriters, and creative managers to success to guide and orchestrate messaging, creative strategy and overall management of multi-channel campaigns for promotional sales and brand activations, including the most recent project, Your own Wayfair in the UK and Alles vom Deinsten in Germany.

Responsible for roadmapping, vision setting, and copy strategy. Leading a team of nine copywriters to drive brand consistency and bridge the gap between brand, marketing, and creative. Focus on European (UK,IE,DE) voice standards for global marketing campaigns as well as the upcoming launch of new verticals and Wayfair's international expansion.

As a member of the Performance Marketing team at Babbel, my primary goal was to enhance organic growth and conceptualize/executed high-performing inbound marketing strategies. These strategies optimised Babbel’s customer acquisition capabilities while delivering value to our target consumers.

As a member of the Content and Storefront Management team, I have contributed to the successful launch of brand-new NIVEA content assets in over 130 countries across the globe.

I served as an SEO Content Manager responsible for boosting international and multilingual content marketing projects across over seven countries.

I produced copy for various disciplines targeted at Latin American and Spanish markets. This included crafting emails, conducting SEO research, executing social media campaigns, supporting seasonal sales and other day-to-day writing tasks. My responsibilities included reviewing and refining spelling, grammar and style, as well as ensuring logic, structure, accuracy, and clarity of expression.

I was responsible for overseeing and enhancing Home24's social media accounts in Germany and the Netherlands, taking charge of their appearance, performance and engagement. Additionally, I spearheaded the development of a community and fostered communication with home enthusiasts.

Content curation and design support for the art newspaper with local circulation