About

Valeria began her online Marketing career in Colombia as a writer for local art and culture newspapers. After earning her Master’s degree in Media and Communications from the Free University of Berlin, she transitioned into online marketing, specializing in copywriting, content marketing and production, as well as content management.

With experience leading content marketing and creative teams at B2C companies like Wayfair and in the B2B SaaS environment at Hotjar and currently at Contentsquare, Valeria showcases expertise in multinational and corporate e-commerce industries. At Babbel, she excelled in maintaining a consistent brand voice across various digital channels and languages, earning a promotion to Managing Editor.

Her ability to communicate across borders and work effectively within culturally diverse global teams makes her a valuable asset. Additionally, her experience as a Content Marketing Manager for various agencies demonstrates her skill in collaborating with both in-house and external teams to achieve global business objectives. From producing over 10 successful YouTube videos to creating a 40-episode podcast, her talent for ideation, creation, production, and project management is clear. Notably, one of her YouTube videos garnered 1.5 million views, showcasing her passion and dedication to creating engaging, impactful content.

Valeria’s international background and fluency in Spanish, English, and German have enabled her to coordinate teams and external providers in digital marketing processes seamlessly. During her time at Performics, an SEO agency under Publicis Group, she honed her project management and translation skills while specializing in organic content creation for SEO.