Valeria Castillo

Senior Director, Web & Content Marketing
Currently building, growing and maintaining global content engines for B2B SaaS

I’m a Latina based in Germany. I lead global content and web programs for B2B and B2C brands. Over 13 years, I’ve built international teams and the systems that let them publish with clarity and consistency across markets and languages.

I can work in English, Spanish or German. I came up through journalism, earned my master’s at Freie Universität Berlin, and I still believe in clear writing. I use AI where it saves time, and I don’t use it where it hurts quality.

Currently leading content and web at Contentsquare.

Current role highlights

Selected career results

  • +40% Efficiency

    Delivered 40% more web pages than planned in the same timeframe, in 6 languages.

  • 5.7x Customer proof reach

    Invested in and grew the customer stories hub 5.7x year over year in users and sessions.

  • 3x Production engine

    Led the team to triple published customer stories in 12 months. 30+ now live.

  • 20%+ Scaled content output

    Directed site-wide content strategy, managing organic/gated assets, competitor comparison pages, and migration.

  • 2.6x YouTube momentum

    Publishing pace up from about 0.6 to 1.6 videos a week, plus 3,000+ new subscribers.

  • 7-figure Content that performs

    My ebook strategy has influenced seven figures in pipeline and dozens of opportunities.


Want to know more about my earlier roles? Visit my full portfolio.

Let’s talk ✨ 

Collaborations, talks, new opportunities: I’m happy to hear about them, in person or online.
The Berlin TV tower, set against a clear blue sky. Trees with green leaves are in the foreground.